国际商务英语(修订版) pmlz pdf mobi 地址 cbz 下载 epub 百度云

暂无相关简介，正在全力查找中！

GLOBALIZATION

Module 1 INTRODUCTION

Chapter 1 The World Renowned Banks

1.1 Citigroup

1.2 Dai-Ichi Kangyo Bank

1.3 JPMorgan Chase

1.4 Bank of America

1.5 Barclays Bank

1.6 Hong Kong and Shanghai Banking Corp.Ltd.

1.7 Bank of China

1.8 Bank of Montreal

1.9 Swiss Bank Corp

1.10 First Interstate Bankcorp

1.11 Standard Chartered Bank

1.12 Deutsche Bank

1.13 Bank of England

Reading Material

Exercises

Business Tip: Business Meeting

Chapter 2 International Economic Organizations

2.1 Comprehensive Economic Organizations

2.2 Organizations in.Trade

2.3 Organizations in Finance

Reading Material

Exercises

Business Tip: Business Lunch

Module 2 INTERNATIONAL MARKETING

Chapter 1 Introduction to Marketing

Reading Material

Exercises

Business Tip: Making a Client Wait

Chapter 2 Analysis of Market Environment

2.1 Background of Market Environment

2.2 Relevant Knowledge

Reading Material

Business Tip: Learn About the Art of Gifting

Chapter 3 Market Research

3.1 Pre-knowledge

3.2 Theory of Marketing

Business Tip: Express Yourself through Your Business Card

Chapter 4 Market Segmentation, Targeting and Positioning

4.1 Introduction

4.2 Relevant Knowledge

Reading Material

Exercises

Business Tip: Negotiating Tip

Chapter 5 The Marketing Mix

5.1 4P's

5.2 Promotional Mix

Chapter 6 Channels of Distribution

6.1 Channels of Distribution

6.2 Wholesaling

Business Tip : Conversational Tip

Chapter 7 Marketing for E-commerce

7.1 Marketing for E-commerce

7.2 Relevant Knowledge

Reading Material

Module 3 PRACTICE OF INTERNATIONAL BUSINESS

Chapter 1 Establishing Business Relations

1.1 Pre-knowledge

1.2 Correspondence

1.3 Dialogues

Exercises

Reading Material

Chapter 2 Inquiries and Offers

2.1 Pre-knowledge

2.2 Correspondence

2.3 Dialogues

Exercises

Reading Material

Chapter 3 Counteroffers

3.1 Pre-knowledge

3.2 Correspondence

3.3 Dialogues

Exercises

Reading Material

Chapter 4 Shipment

4.1 Pre-knowledge

4.2 Correspondence

4.3 Dialogues

Exercmes

Reading Material

Chapter 5 Insurance

5.1 Pre-knowledge

5.2 Correspondence

5.3 Dialogues

Exercises

Reading Material

Chapter 6 Terms of Payment

6.1 Pre-knowledge

6.2 Correspondence

6.3 Dialogues

Exercises

Reading Material

Chapter 7 Conclusion of Business

7.1 Pre-knowledge

7.2 Correspondence

7.3 Dialogues

Exercises

Module 4 BUSINESS CONTRACT MAKING

Chapter 1 Concept of Business Contract

1.1 Theory of Business Contract

1.2 Relevant Knowledge

Reading Material

Exercises

Chapter 2 Tips for a Business Contract

2.1 Tips to Create Business Contract

2.2 Tips for Business Contract Drafting

2.3 Tips for Business Contract Reviewing

2.4 Tips for Business Contract Negotiating

2.5 Tips for Business Contract Signing

Exercises

Reading Material

参考答案

参考文献

暂无相关内容，正在全力查找中

暂无出版社相关信息，正在全力查找中！

暂无相关书籍摘录，正在全力查找中！

在线阅读地址：国际商务英语(修订版)在线阅读

在线听书地址：国际商务英语(修订版)在线收听

在线购买地址：国际商务英语(修订版)在线购买

暂无原文赏析，正在全力查找中！

暂无其它内容！