Corporate Information Strategy And Manegement. 6th ed.公司咨讯策略与管理 pmlz pdf mobi 地址 cbz 下载 epub 百度云

Corporate Information Strategy and Management: Text and Cases 6/e by Applegate, Austin and McFarlan is written for students and managers who desire an overview of contemporary information systems technology (IT) management. It explains the relevant issues of effective management of information services activities and highlights the areas of greatest potential application of the technology. No assumptions are made concerning the reader’s experience with IT, but it is assumed that the reader has some course work or work experience in administration or management. This text is comprised of an extensive collection of Harvard Business cases devoted to Information Technology.

Introduction: Challenges of Managing in a Network Economy

Theme 1: Market Structure and Industry Dynamics

Theme 2: Evolving Business Models

Theme 3: IT Impact

Theme 4: Prioritizing IT Investments

Theme 5: Assimilation and Organizational Learning

Phase 1. Opportunity Identification and Investment

Phase 2. Organizational Learning and Adaptation

Theme 6: Buy versus Make

Theme 7: Partnership among Key Constituencies as IT Evolves

Theme 8: Protecting IT Assets and Managing Risks

Theme 9: Pervasive Computing: Opportunities andRisks Summary

Appendix A Analyzing the Strategic Impact of IT

Support

Turnaround

Factory

Strategic

Case I-l:A Tale of Two Airlines in the Network Age: Or Why the Spirit of King George Is Alive and Well!

MODULE ONE BUILDING THE NETWORK ECONOMY: MARKETS AND MODELS

Chapter 1 Creating Business Advantage with IT

Forces That Shape Business Strategy

Value Chain Analysis

Industry and Competitive Analysis

Strategic Grid Analysis

Analyzing the Impact of IT on Strategic Decision Making

Can IT Be Used to Reengineer Core Value Activities and Change the Basis of Competition?

Can IT Change the Nature of Relationships and the Balance of Power among Buyers and Suppliers?

Can IT Build or Reduce Barriers to Entry?

Can IT Increase or Decrease Switching Costs?

Can ITAdd Value to Existing Products and Services or Create New Ones?

Summary

Chapter 2 Crafting Business Models

Business Models: Something Old and Something New

Classifying Business Models

Businesses Built on a Networked Infrastructure

Focused Distributors

Portals

Producers

Businesses That Provide Networked

Infrastructure

Infrastructure Distributors

Infrastructure Portals

Infrastructure Producers

Infrastructure Service Providers

Evolving Business Models

Evolving the American Express Interactive Business Model

Evolving the Amazon.com Business Model

Summary

Appendix

Business Model Revenue, Cost, and Asset Options

……

MODULE 2 BUILDING THE NETWORK ECONOMY:CAPABILITIES AND ORGANIZAION

MODULE 3 MANAGING NETWORKED INFRASTRUCTURE AND OPERATIONS

MODULE 4 MANAGING AND LEADING A NETWORKED IT ORGANIZATION

Annotated Bibliography

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