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http://www.deliveringhappinessbook.com/

The visionary CEO of Zappos explains how an emphasis on corporate culture can lead to unprecedented success.

Pay new employees $2000 to quit. Make customer service the entire company, not just a department. Focus on company culture as the #1 priority. Apply research from the science of happiness to running a business. Help employees grow both personally and professionally. Seek to change the world. Oh, and make money too.

Sound crazy? It's all standard operating procedure at Zappos.com, the online retailer that's doing over $1 billion in gross merchandise sales every year.

In 1999, Tony Hsieh (pronounced Shay) sold LinkExchange, the company he co-founded, to Microsoft for $265 million. He then joined Zappos as an adviser and investor, and eventually became CEO.

In 2009, Zappos was listed as one of Fortune magazine's top 25 companies to work for, and was acquired by Amazon later that year in a deal valued at over $1.2 billion on the day of closing.

In his first book, Tony shares the different business lessons he learned in life, from a lemonade stand and pizza business through LinkExchange, Zappos, and more. Ultimately, he shows how using happiness as a framework can produce profits, passion, and purpose both in business and in life.

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http://www.amazon.com/Delivering-Happiness-Tony-Hsieh/dp/0446563048

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Tony Hsieh（谢家华） - CEO of Zappos.com

ceo@zappos.com

twitter.com/zappos

Tony Hsieh became involved with Zappos as an advisor and investor in 1999, about two months after the company was founded. He eventually joined Zappos full time in 2000. Under his leadership, Zappos has grown gross merchandise sales from $1.6M in 2000 to over $1 billion in 2008 by focusing relentlessly on customer service.

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至此我明白了，无论是在牌场、商场，还是人生中，我们常常很容易沉迷于自己现在正在做的事，而经常忘记我们还有选择桌子的机会。从心理学的角度解释就是，人很难克服所有的惰性。如果没有自觉的、经过深思熟虑的努力，惰性常常会占据上风。

于是我迫使自己再一次思考，我人生的目标究竟是什么。我问自己想实现些什么，想要做些什么，是否该换张桌子了。从我的扑克牌游戏经历中我知道，换桌子永远不嫌迟。

从扑克中学到，可以应用于商场上的教训：

评估市场机会

选择牌桌是你可以做的最重要的决策。

如果你发现在现在的牌桌上很难取胜，可以换个牌桌。

如果竞争者太多（有些不按牌理出牌或者没有经验的），即使你是最优秀的，也难于取胜。

市场开发和品牌化

大智若愚，百折不挠，懂得适时虚张声势。

你的“品牌”很重要。

对人们津津乐道的关于你的故事进行加工。

财务

总是做好准备应对可能出现的最坏情况。

赢得局数最多的玩家不一定是最后赢得最多的玩家。

从来没有失手的玩家一定不是最后赢得最多的玩家。

要追求高预期值，而不是低风险。

确保有足够的资金能支付游戏费用及须承担的风险。

只玩你输得起的游戏。

记住这是一场持久战。你可能在短期内失败或者成功，但只有最终的结局才算数。

战略

不要玩你一窍不通的游戏，即使你看到很多人在这场游戏中赢到很多钱。

在赌注不大的时候就明白游戏是怎么玩的。

不要作弊。从长远角度看，作弊者都是输家。

坚持你的原则。

随着游戏的动态变化随时调整你的游戏风格，灵活点。

耐心点，想得远些。

最有耐力、最能专注的玩家通常是赢家。

与其他玩家有所区别，与其他人反向行事。

空怀希望并不是一个好计划。

别让自己走歪了。休息一下，四处转转，或者干脆那一夜不玩了会更划算。

不断地学习

自我教育。看书及向过来人学习。

从实践中学习。理论很好，但是经验是无可取代的。

把自己置于高手的圈子里，向他们学习。

赢了一把，并不意味着你很优秀，或者你没有什么可学的了。你可...

生活不是寻找自我，而是创造自我。

——萧伯纳

当你不计较功劳归谁时，你的成就会是惊人的。

——杜鲁门

我们要么让自己痛苦，要么让自己强大。花费的功夫是一样的。

——卡斯塔涅达

我们内心的事情比摆在我们眼前和身后的事情都重要。

——爱默生

A great company is more likely to die of indigestion from too much opportunities than startation form too little

To dare is to lose one's footing momentarily. To not sare is to lose onself.

Be humble: "In the beginner's mind there are many possibilities, but in the expert's mind there are few."

书籍介绍

http://www.deliveringhappinessbook.com/

The visionary CEO of Zappos explains how an emphasis on corporate culture can lead to unprecedented success.

Pay new employees $2000 to quit. Make customer service the entire company, not just a department. Focus on company culture as the #1 priority. Apply research from the science of happiness to running a business. Help employees grow both personally and professionally. Seek to change the world. Oh, and make money too.

Sound crazy? It's all standard operating procedure at Zappos.com, the online retailer that's doing over $1 billion in gross merchandise sales every year.

In 1999, Tony Hsieh (pronounced Shay) sold LinkExchange, the company he co-founded, to Microsoft for $265 million. He then joined Zappos as an adviser and investor, and eventually became CEO.

In 2009, Zappos was listed as one of Fortune magazine's top 25 companies to work for, and was acquired by Amazon later that year in a deal valued at over $1.2 billion on the day of closing.

In his first book, Tony shares the different business lessons he learned in life, from a lemonade stand and pizza business through LinkExchange, Zappos, and more. Ultimately, he shows how using happiness as a framework can produce profits, passion, and purpose both in business and in life.

via

http://www.amazon.com/Delivering-Happiness-Tony-Hsieh/dp/0446563048